As a public relations professional, I spend a lot of time thinking and talking about messages. Key messages, staying on message, getting our message out there. This morning in a meeting, a colleague brought up an example of how Hillary Clinton is a pro at staying on message.
During the debate monday night, John Edwards critized Hillary Clinton for appearing on the cover of Fortune magazine. (The headline was: Business Loves Hillary!). Edwards said we'd never see him on the cover of Fortune stating "I am the candidate that big corporate America is betting on.") Edwards turned to Clinton for a response. What was Hillary's reply?
That's she's here to unite the party. As my colleague observed, Hillary came off looking like the peacemaker. Edwards attacked and Clinton didn't bite. She stayed on message. And came out looking the best.
For more commentary, also check out: http://www.huffingtonpost.com/2007/08/07/edwards-slams-hillary-for_n_59571.html.
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