Thursday, November 29, 2007

It's a Moms World...Not!

In a recent edition of Brain, Child (Fall, 2007) Tracy Mayor informed that it's no longer a soccer-moms world http://www.brainchildmag.com/toc/indexfall07.asp. Apparently, Soccer moms are no longer the desired demographic. The new demographic is labeled the "Single, Anxious Woman". The "SAW" is fearful and under-educated. She wants the laws to be tougher on criminals, is on the fence about choice and is willing to swing. Nonetheless, now that the soccer-moms have been passed over for a new, younger model the debates have moved far away from education. Even the Health care debates are more about which democratic candidate is less afraid to sound like a socialist then they are about the realities of un-and under-insured kids and families.

I attempted to watch the Republican debates last night, but failed as I drifted in and out of sleep (winter colds have left me seriously sleep deprived as my two year old has now decided that "mama's bed" is the new hot sleeping destination). Still, I watched a lot of the pre-game show, Tucker (whom I usually refer to by a name that mistakes the "T" for an "F") and Chris Mathews seemed to think that Giuliani is out unless he makes a run with Huckabee and that Hillary is just plain unelectable. I think that Huckabee is making a real run and I have to say, Huckabee scares me. He seems like he could just emerge at the top getting the "good-guy" vote from folks who are watching TV, but not listening to what he's saying. He's got a "compassionate conservative" jive going on and I'm worried.

What's hopeful about the soccer-moms loosing their desired demographic status is that perhaps that means that we've stopped swinging. That eight years of GWB has forced us to realize that republican's just aren't for us. Let's hope that we SMs out number the SAWs because I think that this election is starting to feel like 2000 all over again.